DVR Owners Still Not Paying Attention to Ads – Moms More so
DVR owners say they generally ignore commercials on TV and the web, although they tend to watch more TV than viewers on average – and American mothers may be the biggest ad-skippers, according to a...
View ArticleOnline Video Viewing Up 13% in March, Google Extends Market-Share Lead
In March, Google Sites once again ranked as the top US video property with more than 4.3 billion videos viewed (38% share of all videos), gaining 2.6 share points form the previous month, according to...
View ArticleTop 10 Real Estate Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 US Online Video Properties – March 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story: “Online Video Viewing Up 13% in March, Google Extends Market-Share Lead.” Note: Rankings based on video...
View ArticleConsumers Turning More to Internet to Purchase Auto Insurance
Consumers are turning to the internet to purchase auto insurance policies, with some 15% of respondents to a comScore survey saying they purchased their current policy via the online channel, a gain of...
View ArticleMost Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi’s
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf)...
View ArticleUS Business Elite Embracing Online Media
To meet their information needs, America’s senior executives are voracious users of all media channels – including, increasingly, digital ones such as online video, blogs and podcasts – according to a...
View ArticleTop 100 Most Influential Technology Vendors of 2008 Named
The top 3 technology vendors from among software, hardware, and service providers are Microsoft, Oracle, and SAP, according to the Annual State of the Market Report from the Aberdeen Group, which for...
View ArticleTop 10 Telecom Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShare of Ad Spending by Medium – February 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleDifferences in Media Consumption among Racial Groups
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption...
View ArticleWikipedia US traffic Up 8,000% in Five Years, Driven by Search
Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....
View ArticleAnother Good Year for Millionaire Households
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...
View ArticleWeb Analytics Failing to Drive Business Decision-Making
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Automotive-Classifieds Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNielsen Measures the American Idol Phenomenon
A week before the finale of American Idol‘s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX‘s runaway hit and its contestants. (more…)
View ArticleShoppers Primed for New Kinds of Shopping Experience
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a...
View ArticleGreen Marketing Campaigns Don’t Always Stick
Some 71% of North Americans want to know about the socially responsible behavior of brands they buy – but most people cannot identify a list of major brands as socially responsible or irresponsible,...
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